“No One Ever Notices Time, Until It’s Gone…” – Tick Tock
One of the rare releases to incorporate scents into the cinema experience, 2011’s Spy Kids: All the Time in the World is the fourth instalment of the Spy Kids franchise, the well-known family-oriented espionage series created, written and directed by Robert Rodriguez (El Mariachi, Planet Terror, Alita: Battle Angel). Once again produced by Double R Productions (then-Troublemaker Studios), Spy Kids: All the Time in the World serves as somewhat of a soft reboot, attempting to appeal to a new generation of aspiring juvenile spies. Unlike the original Spy Kids trilogy, however, Spy Kids: All the Time in the World falls short in nearly every regard as the less-prevalent issues of previous franchise instalments are intensified, plaguing the film with a misbegotten screenplay, awful visual effects and a barrage of scatological humour that suggests the Spy Kids series has truly run its course.
Plot Summary: On the surface, Marissa Wilson is your typical suburban mother, caring for her newborn daughter and step-children, Rebecca and Cecil Wilson, whilst supporting their father, Wilbur Wilson, in his career as a spy-hunting television star. But, in reality, Marissa is a retired spy whose life is turned upside-down when the maniacal Timekeeper threatens to take over the world, thrusting her back into action. Meanwhile, after discovering that their stepmother was once a top agent of the O.S.S., Rebecca and Cecil put their bickering aside to assist her in thwarting the Timekeeper’s sinister scheme…
The conception of Spy Kids: All the Time in the World, unfortunately, did not arise from a place of creativity but, instead, was contractual. As, in truth, Rodriguez didn’t want to make another entry in the Spy Kids franchise, partially because he still blamed producer Harvey Weinstein for the failure of his collaboratively-directed 2007 project; Grindhouse. Nevertheless, Rodriguez contractually owed Weinstein one more film. Unsurprisingly, this lack of ambition for the project can be felt throughout the runtime, as the film largely boils down to an endless string of inferior visuals and potty jokes that sap the charm out of almost every scene. However, that is not to say that the film doesn’t carry any positives, as the film does feature a handful of minor, amusing gags and a few fragments of endearing fan service for those who grew up with the Spy Kids series, including appearances from Carmen and Juni Cortez.
In terms of the cast, Rowan Blanchard, Mason Cook, Jessica Alba, Joel McHale, Jeremy Piven and Ricky Gervais all deliver rather overblown performances, playing up many of their actions/movements to ‘add’ to the humour or aggressively pry for an emotional moment. Regrettably, the characters themselves don’t fare much better, as Marissa and Wilbur Wilson barely make it past their basic traits, while the latest generation of youthful agents, Rebecca and Cecil Wilson, are effectively just duplicates of Carmen and Juni with little individuality. Lastly, there is the mysterious miscreant, the Timekeeper, who, despite his shoddily-designed costume, receives more development than many would expect during the final act. Yet, this growth is somewhat spoilt by his associate, Tick Tock, who is immensely grating as he speaks in a high-pitched voice, uttering time puns to an outrageous extent, like “Time Flies When You’re Having Fun.”
Visually, Spy Kids: All the Time in the World occasionally demonstrates its knack for vibrant, imaginative production design with the facilities and weaponry of the Timekeeper, which seem inspired by the illustrious steampunk aesthetic and the innards of antique clocks. The remainder of the visuals, however, such as the cinematography by Jimmy Lindsey and Robert Rodriguez, are low-grade, with a substantial amount of the CG effects being of matching quality.
Similar to previous instalments in the franchise, the original score by Carl Thiel and Robert Rodriguez is playful and electric guitar-led, integrating the classic Spy Kids theme where it can through tracks like Carmen Cortez and Spy Kids 2.0. As such, the film’s soundscape remains colourful, even if it sometimes becomes too skewed and cartoonish for its own good.
Peculiarly, one of the aspects that Spy Kids: All the Time in the World marketed itself upon was being in “Aroma-Scope,” a gimmick that allowed the film to contain a “4D” in some iterations of its title. In 2011, when audiences watched the film in cinemas, they were provided scratch-and-sniff cards and prompted to scratch them throughout their screening. These cards featured circles numbered one to eight, and at various points, a number would appear in the corner of the screen, indicating it was time to scratch off the corresponding circle. When scratched, the intention was that the card would release a smell related to what was on-screen, like vomit or confectionaries, etc. Yet, whilst this was a fascinating idea, these cards rarely worked as they were made from a similar material to lottery tickets, ensuring little grit and thus no smell.
In summary, while Spy Kids: All the Time in the World falters as a family flick, the film falters even more as a Spy Kids soft reboot/stand-alone sequel. Retaining hardly any of the allure or creativity of earlier entries in the franchise, Spy Kids: All the Time in the World may, at the very least, entertain toddlers through its numerous scenes of vomiting, farting and nose-picking. But, any other audience member will likely sit in frustration, wishing for a well-crafted animated flick instead. Rating: low 3/10.



